Reports are coming in that the Italian PTO would be ready to have opposition proceedings entering into force with reference to trade mark applications that will be filed as of 1 May 2011. Once the opposition proceedings will be effective, trade mark watch services will be essential to timely identify identical or similar trade marks published. Oppositions should offerowners of Italian trademarks a cheaper and faster alternative to court actions, which have sofar been the only main instrument (besides a voluntary withdrawal or surrender by the infringer) to prevent the registration of conflicting trade marks.
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